This Way West
A blog dedicated to cycling and hiking routes, reviews of cafés and restaurants, and other West Coast attractions
Client Objective
Create a simple, classic brand that appeals to the outdoor audience through print and Internet marketing.
Branding Solution
- Design a logo with a classic and simple mark symbolizing a compass pointing west.
- Develop a series of unique and identifiable icons so users can easily navigate the blog.
- Create a custom Wordpress theme that allows the client to focus on creating compelling content.
- Develop print marketing materials that reinforce the brand.
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