This Way West

A blog dedicated to cycling and hiking routes, reviews of cafés and restaurants, and other West Coast attractions

Client Objective

Create a simple, classic brand that appeals to the outdoor audience through print and Internet marketing.

Branding Solution

• Design a logo with a classic and simple mark symbolizing a compass pointing west.
• Develop a series of unique and identifiable icons so users can easily navigate the blog.
• Create a custom Wordpress theme that allows the client to focus on creating compelling content.
• Develop print marketing materials that reinforce the brand.